SEO: Search Engine Optimization
ROI Marketing recognizes the importance of SEO for your company's online presence and lead generation. Our job is to improve your website ranking through various proven techniques including keyword research, identificaiton and optimization, content creation and backlinks. By applying our methodologies, your website's home page, inner pages and blog pages will climb in the ranks and work to get you on...and stay on the first page. Our team will also define keywords most relevant for those searching for your product and services. These keywords will be strategically used within your website content and meta tags. On-page optimization is also critical as it is critical for your visibility as it improves the website's structure, content and code to ensure it adhere's to the search engines structure and optimization. Link Building is what helps your company to be found organically. We deliver high quality backlinks from other relevant websites to boost your website's credibility.
How to Get Started with ROI's SEO:
We begin by defining your ICP and target audiences to understand their search behaviors.
- Next, we'll identify keywords that best define your business as well as words used by your target customers.
- Optimize your website infrastructure and content for on-page SEO.
- Build high-quality backlinks with off-page SEO strategies.
- Monitor your search engine rankings and website traffic results.
- Continuously track and improve your SEO results based on data and industry changes.
On-Page SEO:
Here's a little more detail on what goes into On-Page SEO strategies.
- Keyword research and optimize page titles, headings and meta descriptions.
- Analyze to improve website and navigation.
- Optimize content to include both users and search engines.
- Ensure a mobile-friendly website for fast loading speed and low bounce rate.
- Implement schema markup for website visibility in user search results.
Off-Page SEO:
Few consider Off Page SEO as most don't understand the importance of an Off-Page SEO program. With ROI, we will:
- Build high-quality backlinks from reputable websites to get organic showing for sales leads.
- Participate in community and industry events (depending on strategy).
- Generate quality and shareable content that can generate natural links.
- Create reference program for customers to to leave online reviews and ratings.
- Utilize identified social media platforms to increase brand visibility and drive traffic to your website.